Three reasons your business is not taking off

Have you ever wondered how airplanes fly? It’s obviously not simple, but there’s a very simple principle that makes all modern air travel possible - air pressure differential. An airplane’s wing is shaped like half a teardrop. The bottom of the wing is relatively flat, while the top is shaped a bit like a teardrop.... Continue Reading →

Does your sales funnel tell a good story?

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Along... Continue Reading →

Do less (to build a more successful business)

Sometimes we’re doing so many things in our businesses it’s hard to figure out what’s working and what not. The problem is that we’re doing so many things that we do few things well - and we don’t have time to do anything well or put the measures in place that will tell us what’s working and what not. One way around this is the concept of the Minimum Viable Revenue Engine (MVRE) - the minimum set of activities that we do in each stage of our business’ Revenue Engine that generates revenue. Here’s how it works, and how you can use to do less (and build a more successful business).

Three things you need to know about marketing

Bowerbirds are renowned for their unique courtship behaviour. Males build a structure - called a bower - and decorate it with sticks and brightly coloured objects in an attempt to attract a mate. The flame bowerbird (in picture above) is common in New Guinea. The male bowerbird will decorate their bower with brightly coloured berries,... Continue Reading →

New Year’s resolutions – bleh

Thank you for a great 2017 - you rock! This is my last article of 2017. As is traditional at the end of each year, we should be taking stock of how the year went and start thinking about what 2018 is going to look like. I’m going to take the opportunity to do some... Continue Reading →

The riches are in the niches

David Attenborough was one of the most respected British naturalists, presenters and TV personalities of all time. His voice and presence in literally hundreds of nature programs continues to educate and delight all of us. There was one thing Sir David did that captured us in his nature programs - his technique for focusing in... Continue Reading →

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