View Post

What you are is not what you do

Telling someone what you are is a lot less interesting than telling them what you do. Here’s why, and how to make what you do interesting and memorable. (3 min read)

View Post

Turning a business model on its head

Sometimes you have to turn a business model on its head to stand out in a competitive marketplace. Here’s an example, and some hints on what you can do to innovate your business model. (5 min read)

View Post

How to get their attention

We don’t get our potential customers’ attention by talking about ourselves—we get it by talking about their problems and engaging them in a conversation. Here’s how. (4 min read)

View Post

Design your dream year

Good outcomes start with good intent. And if you don’t plan for something to happen, chances are it won’t. Here’s how to design a dream year, and even if you don’t get close to it this year, you will get better every year. (4 min read)

View Post

Your mission in life

Don’t have a mission? Don’t sweat it—you’re learning and you don’t need a mission to have a fulfilling life. But if you do have one, it’s probably just one of many over your lifetime. (4 min read)

View Post

Routine beats overwhelm, every time

Are you sometimes overwhelmed by all the stuff you have to do? Or overwhelmed most of the time? Here’s how you can use routine to beat overwhelm and double your productivity. (4 min read)

View Post

Finding your marketing voice

I’m in the process of developing Tornado Marketing — the Tornado Method version of marketing for non-marketers. In Tornado Marketing we make a distinction between brand awareness marketing, a continuous stream of messaging to your ideal clients, and targeted marketing, where we promote anything with a date. Brand awareness marketing is designed to raise awareness that you exist, that you …