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The riches are in the niches

In business model, building blocks by neville

David Attenborough was one of the most respected British naturalists, presenters and TV personalities of all time. His voice and presence in literally hundreds of nature programs continues to educate and delight all of us. There was one thing Sir David did that captured us in his nature programs – his technique for focusing in on one tiny detail. Rather …

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What’s your revenue profile?

In marketing, revenue engine, sales by neville

In this week’s article I am going to stray from my usual style to have some fun. OK, this is totally geeky / nerdy fun but I’ve found the concept so powerful and insightful it seems to be a lot of fun for everyone that’s done the exercise with me. Here’s the story: About three or four months ago I …