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Why so many websites suck (and what you can do about yours)

In building blocks, brand by neville

Johnny Cupcakes is one of the most extraordinary branding success stories of the last couple of years. If you haven’t heard of Johnny Cupcakes before, you’re in for a treat – Johnny not only sells T-shirts out of a shop that looks like an old-style bakery; he’s now also created such a cult following that thousands of people have his …

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Is your website a drag?

In building blocks, brand by neville

Barnacles can slow a ship down by as much as 50%. These tiny crustaceans live on any hard surface in salt water environments. Boats of course are hard surfaces, and when crustaceans start growing on the bottom of a boat they can quickly cause the normally smooth bottom of a boat to become a tangled mess of shells. This crusting …

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The most compelling story you can tell

In building blocks, brand by neville

Humans love stories. From before we were hunter-gatherers we’ve been telling stories around campfires. The elders with the best stories – and the best way of telling stories – were revered, and children gathered around them to listen in awe to stories of bravery, heroism and tragedy. We still love stories. We see and hear stories everywhere – in the …

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Fake it till you make it: how imposter syndrome can elevate your game (even if you’re not the world’s greatest expert)

In productivity, building blocks, brand, getting things done by neville

Adele is a well-known singer and performing artist. She is also perhaps slightly less well known for her stage fright – she says that even as she gets more experience, her stage fright gets worse. Some recent news articles suggests that she may even have trouble doing future tours because her stage fright is so bad. Just like even the …