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The riches are in the niches

In business model, building blocks by neville

David Attenborough was one of the most respected British naturalists, presenters and TV personalities of all time. His voice and presence in literally hundreds of nature programs continues to educate and delight all of us. There was one thing Sir David did that captured us in his nature programs – his technique for focusing in on one tiny detail. Rather …

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Is your website a drag?

In building blocks, brand by neville

Barnacles can slow a ship down by as much as 50%. These tiny crustaceans live on any hard surface in salt water environments. Boats of course are hard surfaces, and when crustaceans start growing on the bottom of a boat they can quickly cause the normally smooth bottom of a boat to become a tangled mess of shells. This crusting …

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The most compelling story you can tell

In building blocks, brand by neville

Humans love stories. From before we were hunter-gatherers we’ve been telling stories around campfires. The elders with the best stories – and the best way of telling stories – were revered, and children gathered around them to listen in awe to stories of bravery, heroism and tragedy. We still love stories. We see and hear stories everywhere – in the …

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The Power of Productized Services

In building blocks, product ladder by neville

UPS and FedEx are the big boys on the block when it comes to delivering stuff. In 2016, UPS delivered 4.9 billion packages and documents; FedEx delivers over 13 million shipments each business day. Yet every time you send something with UPS or FedEx, you know exactly what you’re going to get. You know when your package is likely to …