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The most compelling story you can tell

In building blocks, brand by neville

Humans love stories. From before we were hunter-gatherers we’ve been telling stories around campfires. The elders with the best stories – and the best way of telling stories – were revered, and children gathered around them to listen in awe to stories of bravery, heroism and tragedy. We still love stories. We see and hear stories everywhere – in the …

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The Power of Productized Services

In building blocks, product ladder by neville

UPS and FedEx are the big boys on the block when it comes to delivering stuff. In 2016, UPS delivered 4.9 billion packages and documents; FedEx delivers over 13 million shipments each business day. Yet every time you send something with UPS or FedEx, you know exactly what you’re going to get. You know when your package is likely to …

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How a product ladder makes it easier for customers to buy – and keeps them coming back for more.

In building blocks, product ladder by neville

Kaizen is a Japanese word for continuous improvement. It is the philosophy of continuously examining what we do and making improvements where possible. Kaizen first became famous in the west when Toyota’s manufacturing processes seemed to be able to produce more and more vehicles while maintaining levels of quality that far surpassed their competition. Today, kaizen is accepted and practiced …

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Fake it till you make it: how imposter syndrome can elevate your game (even if you’re not the world’s greatest expert)

In productivity, building blocks, brand, getting things done by neville

Adele is a well-known singer and performing artist. She is also perhaps slightly less well known for her stage fright – she says that even as she gets more experience, her stage fright gets worse. Some recent news articles suggests that she may even have trouble doing future tours because her stage fright is so bad. Just like even the …