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Finding your marketing voice

In marketing, revenue engine, brand by neville

I’m in the process of developing Tornado Marketing — the Tornado Method version of marketing for non-marketers. In Tornado Marketing we make a distinction between brand awareness marketing, a continuous stream of messaging to your ideal clients, and targeted marketing, where we promote anything with a date. Brand awareness marketing is designed to raise awareness that you exist, that you …

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Does your sales funnel tell a good story?

In marketing, revenue engine, sales by neville

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Along the way, Dalio discovered a …

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What’s your revenue profile?

In marketing, revenue engine, sales by neville

In this week’s article I am going to stray from my usual style to have some fun. OK, this is totally geeky / nerdy fun but I’ve found the concept so powerful and insightful it seems to be a lot of fun for everyone that’s done the exercise with me. Here’s the story: About three or four months ago I …

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Understanding Marketing and Lead Nurturing

In marketing, revenue engine, lead nurturing by neville

The biggest problem most businesses struggle with is revenue. More particularly, we struggle with marketing, which in turn should generate leads, which eventually should lead to sales. As you know I’m a big fan of simplifying things so that they are easy to understand. Once we understand something we can break it up into parts (the art of deconstruction), and …

46 ways to generate leads

In marketing, revenue engine by neville

46 Ways to generate leads The one single problem that I’ve seen almost all businesses struggle with is lead generation. How do you get leads? Where do you find them? How do you get their attention? And once you have their attention, how do you get them to give up their email address so you can start building a trust? …