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Understanding Marketing and Lead Nurturing

In marketing, revenue engine, lead nurturing by neville

The biggest problem most businesses struggle with is revenue. More particularly, we struggle with marketing, which in turn should generate leads, which eventually should lead to sales. As you know I’m a big fan of simplifying things so that they are easy to understand. Once we understand something we can break it up into parts (the art of deconstruction), and …

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The three biggest barriers to sales

In revenue engine, sales by neville

A squirrel can jump about 4 feet high and as far as 9 feet horizontally. Given that they’re less than one foot from nose to tail, this is pretty amazing. We’re fortunate to have a south-facing back yard with lots of mature trees, and there are lots of squirrels around. Spring and summer is great squirrel time – they’re chasing …

46 ways to generate leads

In marketing, revenue engine by neville

46 Ways to generate leads The one single problem that I’ve seen almost all businesses struggle with is lead generation. How do you get leads? Where do you find them? How do you get their attention? And once you have their attention, how do you get them to give up their email address so you can start building a trust? …