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Does your sales funnel tell a good story?

In marketing, revenue engine, sales by neville

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Along the way, Dalio discovered a …

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What’s your revenue profile?

In marketing, revenue engine, sales by neville

In this week’s article I am going to stray from my usual style to have some fun. OK, this is totally geeky / nerdy fun but I’ve found the concept so powerful and insightful it seems to be a lot of fun for everyone that’s done the exercise with me. Here’s the story: About three or four months ago I …

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The three biggest barriers to sales

In revenue engine, sales by neville

A squirrel can jump about 4 feet high and as far as 9 feet horizontally. Given that they’re less than one foot from nose to tail, this is pretty amazing. We’re fortunate to have a south-facing back yard with lots of mature trees, and there are lots of squirrels around. Spring and summer is great squirrel time – they’re chasing …