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Understanding Marketing and Lead Nurturing

In marketing, revenue engine, lead nurturing by neville

The biggest problem most businesses struggle with is revenue. More particularly, we struggle with marketing, which in turn should generate leads, which eventually should lead to sales. As you know I’m a big fan of simplifying things so that they are easy to understand. Once we understand something we can break it up into parts (the art of deconstruction), and …

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The three biggest barriers to sales

In revenue engine, sales by neville

A squirrel can jump about 4 feet high and as far as 9 feet horizontally. Given that they’re less than one foot from nose to tail, this is pretty amazing. We’re fortunate to have a south-facing back yard with lots of mature trees, and there are lots of squirrels around. Spring and summer is great squirrel time – they’re chasing …

46 ways to generate leads

In marketing, revenue engine by neville

46 Ways to generate leads The one single problem that I’ve seen almost all businesses struggle with is lead generation. How do you get leads? Where do you find them? How do you get their attention? And once you have their attention, how do you get them to give up their email address so you can start building a trust? …

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The key to living an authentic life

In getting things done, life by neville

The “meme” word was first introduced by evolutionary biologist, Richard Dawkins, in 1976. “Meme” comes from the Greek word “mimema” (meaning “something imitated”, American Heritage Dictionary). Dawkins described memes as a being a form of cultural propagation, which is a way for people to transmit social memories and cultural ideas to each other. And they can drive me nuts. The one …

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The most compelling story you can tell

In building blocks, brand by neville

Humans love stories. From before we were hunter-gatherers we’ve been telling stories around campfires. The elders with the best stories – and the best way of telling stories – were revered, and children gathered around them to listen in awe to stories of bravery, heroism and tragedy. We still love stories. We see and hear stories everywhere – in the …

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A slip is not a fall

In getting things done, life by neville

Some 92% of us don’t achieve our New Year’s resolutions. There are many reasons we fail at reaching our goals – everything from biting off too much or not having a plan to patently unrealistic way-out-there goals that are way too big to achieve without breaking them down into smaller bites. Often we will give up after the first failure – …

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Three things I learned as a turnaround CEO

In getting things done, team, life by neville

This is a personal story. I’ve been hesitant in publishing this because I was not sure that other people could get value from it. But on the recommendation of a few trusted advisors I am publishing it now – the lessons apply broadly to anyone in a leadership position. The story is set in 2001-2003 when I had just joined …

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Dealing with Overwhelm

In productivity, work-life balance, getting things done, life by neville

Tsunamis are one of nature’s greatest forces of destruction. Formed in the sea by earthquakes, landslides, volcanic eruptions or meteorite impacts, they can travel at incredible speeds and cause unimaginable destruction. The deeper the water, the faster the tsunami. In the deep ocean, tsunamis can move as fast as a jet plane, over 500 miles per hour, and can cross …