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What you are is not what you do

Telling someone what you are is a lot less interesting than telling them what you do. Here’s why, and how to make what you do interesting and memorable. (3 min read)

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Branding on a budget

Nike’s swoosh logo is one of the most recognisable brand symbols in the world today. But it didn’t start out that way – not by a long shot. The Nike Swoosh was designed by graphic designer Carolyn Davidson in 1971. She was paid a grand total of $35 for the work, and Phil Knight, the founder of Nike, didn’t even …

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A radically different way to design your website

In his 2016 TED talk Inside the mind of a master procrastinator, Tim Urban introduces the Instant Gratification Monkey – that part of our brains we all have that craves instant gratification and we can blame for all our procrastination. If you’ve never heard of Tim Urban you’re in for a treat. Tim is a writer, speaker and author with …

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A simple checklist for better web pages

If you’ve followed my blog for any period of time you’ll know that I’ve written about websites a number of times before. As a small business chances are that you’re either developing your own website or you have someone following your instructions to do it – you probably don’t have the luxury of being able to afford a marketing agency …

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Why so many websites suck (and what you can do about yours)

Johnny Cupcakes is one of the most extraordinary branding success stories of the last couple of years. If you haven’t heard of Johnny Cupcakes before, you’re in for a treat – Johnny not only sells T-shirts out of a shop that looks like an old-style bakery; he’s now also created such a cult following that thousands of people have his …

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Three reasons your business is not taking off

Have you ever wondered how airplanes fly? It’s obviously not simple, but there’s a very simple principle that makes all modern air travel possible – air pressure differential. An airplane’s wing is shaped like half a teardrop. The bottom of the wing is relatively flat, while the top is shaped a bit like a teardrop. When the plane moves forward, …

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Specialising is difficult (but you should anyway)

We all know a little about bees. We know that honey bees live in hives where there is one reproductive queen, a veritable army of non-reproductive females called worker bees, and males that protect the hive. What I was not aware of is that the female worker bees are also divided into generalists and specialists – based on plant species. …

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Is your website a drag?

Barnacles can slow a ship down by as much as 50%. These tiny crustaceans live on any hard surface in salt water environments. Boats of course are hard surfaces, and when crustaceans start growing on the bottom of a boat they can quickly cause the normally smooth bottom of a boat to become a tangled mess of shells. This crusting …

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The two keys to a killer workshop

Not too long ago, the cornerstone of a building was important for more than one reason. The first reason is because it would be used as a reference from which all the other stones in the construction would be laid, therefore determining the position and orientation of a building. But there was another, darker reason for its importance. Superstition had …