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Branding on a budget

In building blocks, brand by neville

Nike’s swoosh logo is one of the most recognisable brand symbols in the world today. But it didn’t start out that way – not by a long shot. The Nike Swoosh was designed by graphic designer Carolyn Davidson in 1971. She was paid a grand total of $35 for the work, and Phil Knight, the founder of Nike, didn’t even …

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Why so many websites suck (and what you can do about yours)

In building blocks, brand by neville

Johnny Cupcakes is one of the most extraordinary branding success stories of the last couple of years. If you haven’t heard of Johnny Cupcakes before, you’re in for a treat – Johnny not only sells T-shirts out of a shop that looks like an old-style bakery; he’s now also created such a cult following that thousands of people have his …

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Three reasons your business is not taking off

In business model, building blocks by neville

Have you ever wondered how airplanes fly? It’s obviously not simple, but there’s a very simple principle that makes all modern air travel possible – air pressure differential. An airplane’s wing is shaped like half a teardrop. The bottom of the wing is relatively flat, while the top is shaped a bit like a teardrop. When the plane moves forward, …

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Is your website a drag?

In building blocks, brand by neville

Barnacles can slow a ship down by as much as 50%. These tiny crustaceans live on any hard surface in salt water environments. Boats of course are hard surfaces, and when crustaceans start growing on the bottom of a boat they can quickly cause the normally smooth bottom of a boat to become a tangled mess of shells. This crusting …