View Post

Why are we doing this?

In building blocks, brand by neville

On September 23, 1997, Steve Jobs introduced the Think different campaign to a select group of Apple employees. Steve had only been back at Apple for 8-10 weeks, and he was in the process of slashing the product line and getting Apple refocused on making great products. “We have to tell people who we are,” he said. And who he …

View Post

The power of the mastermind

In productivity, getting things done by neville

I can trace almost every single breakthrough in my business back to my mastermind group. Every second Friday I gather with a group of 3 friends for a 2-hour mastermind discussion. When I look back at my calendar I see that we had the first “formal” meetings back in June 2017. I know that we had had some meetings before …

View Post

Do less (to build a more successful business)

In productivity, work-life balance, getting things done by neville

Sometimes we’re doing so many things in our businesses it’s hard to figure out what’s working and what not. The problem is that we’re doing so many things that we do few things well – and we don’t have time to do anything well or put the measures in place that will tell us what’s working and what not.

One way around this is the concept of the Minimum Viable Revenue Engine (MVRE) – the minimum set of activities that we do in each stage of our business’ Revenue Engine that generates revenue. Here’s how it works, and how you can use to do less (and build a more successful business).

View Post

What’s your revenue profile?

In marketing, revenue engine, sales by neville

In this week’s article I am going to stray from my usual style to have some fun. OK, this is totally geeky / nerdy fun but I’ve found the concept so powerful and insightful it seems to be a lot of fun for everyone that’s done the exercise with me. Here’s the story: About three or four months ago I …

View Post

The courage to persevere

In productivity, getting things done by neville

Honey badgers are reputed to be one of the toughest animals in the world. They have a thick skin (literally), long claws and really strong, sharp teeth. They wil rarely back off from hyenas or even lions, and they can be real trouble makers, taking over aardvark or fox holes if their own home is not to their liking any …

View Post

The Tornado Method

In productivity, getting things done by neville

Over the last 4 weeks I’ve introduced you to what became known as the Business Accelerator Framework, or BAF for short. This last week has seen some major evolution in the concept. Before I show you how things have evolved, I would like to step back for just a second and look at why I’ve been sharing this journey with …