Where do I focus next?

In my newsletter of September 8 I first introduced the concept of the 5-stage framework for assessing how well your business is doing. This week, we’re going to take this one step further to see how we can use the framework to not only assess performance, but also how to use the model to plan.... Continue Reading →

Understanding Marketing and Lead Nurturing

The biggest problem most businesses struggle with is revenue. More particularly, we struggle with marketing, which in turn should generate leads, which eventually should lead to sales. As you know I’m a big fan of simplifying things so that they are easy to understand. Once we understand something we can break it up into parts... Continue Reading →

46 Ways to generate leads The one single problem that I've seen almost all businesses struggle with is lead generation. How do you get leads? Where do you find them? How do you get their attention? And once you have their attention, how do you get them to give up their email address so you... Continue Reading →

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