In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Along... Continue Reading →
Sometimes we’re doing so many things in our businesses it’s hard to figure out what’s working and what not. The problem is that we’re doing so many things that we do few things well - and we don’t have time to do anything well or put the measures in place that will tell us what’s working and what not. One way around this is the concept of the Minimum Viable Revenue Engine (MVRE) - the minimum set of activities that we do in each stage of our business’ Revenue Engine that generates revenue. Here’s how it works, and how you can use to do less (and build a more successful business).
Do you know what a “lek” is? A lek (rhymes with wreck or check) is the area where birds gather during the breeding season for community courtship displays to attract mates. Not all bird species congregate in leks, but they are common for different game birds such as prairie chickens, grouse and peafowl. In a... Continue Reading →
In my newsletter of September 8 I first introduced the concept of the 5-stage framework for assessing how well your business is doing. This week, we’re going to take this one step further to see how we can use the framework to not only assess performance, but also how to use the model to plan.... Continue Reading →
The biggest problem most businesses struggle with is revenue. More particularly, we struggle with marketing, which in turn should generate leads, which eventually should lead to sales. As you know I’m a big fan of simplifying things so that they are easy to understand. Once we understand something we can break it up into parts... Continue Reading →
46 Ways to generate leads The one single problem that I've seen almost all businesses struggle with is lead generation. How do you get leads? Where do you find them? How do you get their attention? And once you have their attention, how do you get them to give up their email address so you... Continue Reading →