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Finding your marketing voice

In marketing, revenue engine, brand by neville

I’m in the process of developing Tornado Marketing — the Tornado Method version of marketing for non-marketers. In Tornado Marketing we make a distinction between brand awareness marketing, a continuous stream of messaging to your ideal clients, and targeted marketing, where we promote anything with a date. Brand awareness marketing is designed to raise awareness that you exist, that you …

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Branding on a budget

In building blocks, brand by neville

Nike’s swoosh logo is one of the most recognisable brand symbols in the world today. But it didn’t start out that way – not by a long shot. The Nike Swoosh was designed by graphic designer Carolyn Davidson in 1971. She was paid a grand total of $35 for the work, and Phil Knight, the founder of Nike, didn’t even …

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Why so many websites suck (and what you can do about yours)

In building blocks, brand by neville

Johnny Cupcakes is one of the most extraordinary branding success stories of the last couple of years. If you haven’t heard of Johnny Cupcakes before, you’re in for a treat – Johnny not only sells T-shirts out of a shop that looks like an old-style bakery; he’s now also created such a cult following that thousands of people have his …

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Does your sales funnel tell a good story?

In marketing, revenue engine, sales by neville

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Along the way, Dalio discovered a …

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Do less (to build a more successful business)

In productivity, work-life balance, getting things done by neville

Sometimes we’re doing so many things in our businesses it’s hard to figure out what’s working and what not. The problem is that we’re doing so many things that we do few things well – and we don’t have time to do anything well or put the measures in place that will tell us what’s working and what not.

One way around this is the concept of the Minimum Viable Revenue Engine (MVRE) – the minimum set of activities that we do in each stage of our business’ Revenue Engine that generates revenue. Here’s how it works, and how you can use to do less (and build a more successful business).

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The riches are in the niches

In business model, building blocks by neville

David Attenborough was one of the most respected British naturalists, presenters and TV personalities of all time. His voice and presence in literally hundreds of nature programs continues to educate and delight all of us. There was one thing Sir David did that captured us in his nature programs – his technique for focusing in on one tiny detail. Rather …