Three things you need to know about marketing

Bowerbirds are renowned for their unique courtship behaviour. Males build a structure - called a bower - and decorate it with sticks and brightly coloured objects in an attempt to attract a mate. The flame bowerbird (in picture above) is common in New Guinea. The male bowerbird will decorate their bower with brightly coloured berries,... Continue Reading →

The riches are in the niches

David Attenborough was one of the most respected British naturalists, presenters and TV personalities of all time. His voice and presence in literally hundreds of nature programs continues to educate and delight all of us. There was one thing Sir David did that captured us in his nature programs - his technique for focusing in... Continue Reading →

What’s your revenue profile?

In this week’s article I am going to stray from my usual style to have some fun. OK, this is totally geeky / nerdy fun but I’ve found the concept so powerful and insightful it seems to be a lot of fun for everyone that’s done the exercise with me. Here’s the story: About three... Continue Reading →

Is your website a drag?

Barnacles can slow a ship down by as much as 50%. These tiny crustaceans live on any hard surface in salt water environments. Boats of course are hard surfaces, and when crustaceans start growing on the bottom of a boat they can quickly cause the normally smooth bottom of a boat to become a tangled... Continue Reading →

The Tornado Method

Over the last 4 weeks I’ve introduced you to what became known as the Business Accelerator Framework, or BAF for short. This last week has seen some major evolution in the concept. Before I show you how things have evolved, I would like to step back for just a second and look at why I’ve... Continue Reading →

Understanding Marketing and Lead Nurturing

The biggest problem most businesses struggle with is revenue. More particularly, we struggle with marketing, which in turn should generate leads, which eventually should lead to sales. As you know I’m a big fan of simplifying things so that they are easy to understand. Once we understand something we can break it up into parts... Continue Reading →

46 Ways to generate leads The one single problem that I've seen almost all businesses struggle with is lead generation. How do you get leads? Where do you find them? How do you get their attention? And once you have their attention, how do you get them to give up their email address so you... Continue Reading →

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