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Finding your marketing voice

In marketing, revenue engine, brand by neville

I’m in the process of developing Tornado Marketing — the Tornado Method version of marketing for non-marketers. In Tornado Marketing we make a distinction between brand awareness marketing, a continuous stream of messaging to your ideal clients, and targeted marketing, where we promote anything with a date. Brand awareness marketing is designed to raise awareness that you exist, that you …

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Branding on a budget

In building blocks, brand by neville

Nike’s swoosh logo is one of the most recognisable brand symbols in the world today. But it didn’t start out that way – not by a long shot. The Nike Swoosh was designed by graphic designer Carolyn Davidson in 1971. She was paid a grand total of $35 for the work, and Phil Knight, the founder of Nike, didn’t even …