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The Tornado Method

In productivity, getting things done by neville

Over the last 4 weeks I’ve introduced you to what became known as the Business Accelerator Framework, or BAF for short. This last week has seen some major evolution in the concept. Before I show you how things have evolved, I would like to step back for just a second and look at why I’ve been sharing this journey with …

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Understanding Marketing and Lead Nurturing

In marketing, revenue engine, lead nurturing by neville

The biggest problem most businesses struggle with is revenue. More particularly, we struggle with marketing, which in turn should generate leads, which eventually should lead to sales. As you know I’m a big fan of simplifying things so that they are easy to understand. Once we understand something we can break it up into parts (the art of deconstruction), and …

46 ways to generate leads

In marketing, revenue engine by neville

46 Ways to generate leads The one single problem that I’ve seen almost all businesses struggle with is lead generation. How do you get leads? Where do you find them? How do you get their attention? And once you have their attention, how do you get them to give up their email address so you can start building a trust? …

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The most compelling story you can tell

In building blocks, brand by neville

Humans love stories. From before we were hunter-gatherers we’ve been telling stories around campfires. The elders with the best stories – and the best way of telling stories – were revered, and children gathered around them to listen in awe to stories of bravery, heroism and tragedy. We still love stories. We see and hear stories everywhere – in the …

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How a product ladder makes it easier for customers to buy – and keeps them coming back for more.

In building blocks, product ladder by neville

Kaizen is a Japanese word for continuous improvement. It is the philosophy of continuously examining what we do and making improvements where possible. Kaizen first became famous in the west when Toyota’s manufacturing processes seemed to be able to produce more and more vehicles while maintaining levels of quality that far surpassed their competition. Today, kaizen is accepted and practiced …