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Why are we doing this?

In building blocks, brand by neville

On September 23, 1997, Steve Jobs introduced the Think different campaign to a select group of Apple employees. Steve had only been back at Apple for 8-10 weeks, and he was in the process of slashing the product line and getting Apple refocused on making great products. “We have to tell people who we are,” he said. And who he …

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The riches are in the niches

In business model, building blocks by neville

David Attenborough was one of the most respected British naturalists, presenters and TV personalities of all time. His voice and presence in literally hundreds of nature programs continues to educate and delight all of us. There was one thing Sir David did that captured us in his nature programs – his technique for focusing in on one tiny detail. Rather …