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Three reasons your business is not taking off

In business model, building blocks by neville

Have you ever wondered how airplanes fly? It’s obviously not simple, but there’s a very simple principle that makes all modern air travel possible – air pressure differential. An airplane’s wing is shaped like half a teardrop. The bottom of the wing is relatively flat, while the top is shaped a bit like a teardrop. When the plane moves forward, …

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The riches are in the niches

In business model, building blocks by neville

David Attenborough was one of the most respected British naturalists, presenters and TV personalities of all time. His voice and presence in literally hundreds of nature programs continues to educate and delight all of us. There was one thing Sir David did that captured us in his nature programs – his technique for focusing in on one tiny detail. Rather …

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The Power of Productized Services

In building blocks, product ladder by neville

UPS and FedEx are the big boys on the block when it comes to delivering stuff. In 2016, UPS delivered 4.9 billion packages and documents; FedEx delivers over 13 million shipments each business day. Yet every time you send something with UPS or FedEx, you know exactly what you’re going to get. You know when your package is likely to …

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How a product ladder makes it easier for customers to buy – and keeps them coming back for more.

In building blocks, product ladder by neville

Kaizen is a Japanese word for continuous improvement. It is the philosophy of continuously examining what we do and making improvements where possible. Kaizen first became famous in the west when Toyota’s manufacturing processes seemed to be able to produce more and more vehicles while maintaining levels of quality that far surpassed their competition. Today, kaizen is accepted and practiced …