Pick one – the key to getting stuff done

Over the last couple of weeks I introduced you to the 5-stage framework for assessing your business and planning what to do next. That pesky name thing… As you know one of the things that I’m contemplating is a name for the framework (thanks to those of you who suggested names)! At the moment, my... Continue Reading →

Where do I focus next?

In my newsletter of September 8 I first introduced the concept of the 5-stage framework for assessing how well your business is doing. This week, we’re going to take this one step further to see how we can use the framework to not only assess performance, but also how to use the model to plan.... Continue Reading →

Building a business is an emotional thing

The most common reason startups fail is because the founders build something people don't want. The second most common reason - less well known - is because of disagreement between the founders. When you start out building a company with one or more partners, everything is exciting. There's the buzz of the startup, the excitement... Continue Reading →

Understanding Marketing and Lead Nurturing

The biggest problem most businesses struggle with is revenue. More particularly, we struggle with marketing, which in turn should generate leads, which eventually should lead to sales. As you know I’m a big fan of simplifying things so that they are easy to understand. Once we understand something we can break it up into parts... Continue Reading →

The three biggest barriers to sales

A squirrel can jump about 4 feet high and as far as 9 feet horizontally. Given that they're less than one foot from nose to tail, this is pretty amazing. We're fortunate to have a south-facing back yard with lots of mature trees, and there are lots of squirrels around. Spring and summer is great... Continue Reading →

46 Ways to generate leads The one single problem that I've seen almost all businesses struggle with is lead generation. How do you get leads? Where do you find them? How do you get their attention? And once you have their attention, how do you get them to give up their email address so you... Continue Reading →

The Power of Productized Services

UPS and FedEx are the big boys on the block when it comes to delivering stuff. In 2016, UPS delivered 4.9 billion packages and documents; FedEx delivers over 13 million shipments each business day. Yet every time you send something with UPS or FedEx, you know exactly what you’re going to get. You know when... Continue Reading →

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