View Post

Three reasons your business is not taking off

In business model, building blocks by neville

Have you ever wondered how airplanes fly? It’s obviously not simple, but there’s a very simple principle that makes all modern air travel possible – air pressure differential. An airplane’s wing is shaped like half a teardrop. The bottom of the wing is relatively flat, while the top is shaped a bit like a teardrop. When the plane moves forward, …

View Post

Does your sales funnel tell a good story?

In marketing, revenue engine, sales by neville

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Along the way, Dalio discovered a …

View Post

Pick one – the key to getting stuff done

In productivity, getting things done by neville

Over the last couple of weeks I introduced you to the 5-stage framework for assessing your business and planning what to do next. That pesky name thing… As you know one of the things that I’m contemplating is a name for the framework (thanks to those of you who suggested names)! At the moment, my working title is The Business …

View Post

Where do I focus next?

In productivity, getting things done by neville

In my newsletter of September 8 I first introduced the concept of the 5-stage framework for assessing how well your business is doing. This week, we’re going to take this one step further to see how we can use the framework to not only assess performance, but also how to use the model to plan. What’s in a name? Having …

View Post

Building a business is an emotional thing

In productivity, work-life balance, getting things done by neville

The most common reason startups fail is because the founders build something people don’t want. The second most common reason – less well known – is because of disagreement between the founders. When you start out building a company with one or more partners, everything is exciting. There’s the buzz of the startup, the excitement of the first product launch, …

View Post

Understanding Marketing and Lead Nurturing

In marketing, revenue engine, lead nurturing by neville

The biggest problem most businesses struggle with is revenue. More particularly, we struggle with marketing, which in turn should generate leads, which eventually should lead to sales. As you know I’m a big fan of simplifying things so that they are easy to understand. Once we understand something we can break it up into parts (the art of deconstruction), and …

View Post

The three biggest barriers to sales

In revenue engine, sales by neville

A squirrel can jump about 4 feet high and as far as 9 feet horizontally. Given that they’re less than one foot from nose to tail, this is pretty amazing. We’re fortunate to have a south-facing back yard with lots of mature trees, and there are lots of squirrels around. Spring and summer is great squirrel time – they’re chasing …

46 ways to generate leads

In marketing, revenue engine by neville

46 Ways to generate leads The one single problem that I’ve seen almost all businesses struggle with is lead generation. How do you get leads? Where do you find them? How do you get their attention? And once you have their attention, how do you get them to give up their email address so you can start building a trust? …